Friday, March 04, 2011

10 lessons for young designers

Weiden+Kennedy are one of the coolest ad agencies I can think of. I went to Semi-Permanent in Sydney a few years ago and heard 2 art directors from W+K Portland speak - their approach to coming up with ideas is so different from what is taught in a book! 

Having said that, I found these lessons from John C Jay, Executive Creative Director of W+K (pictured above), very interesting. Although some seem like common sense, it's nice to have a reminder from time to time.

My favourite is: "Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know."

Read them here.

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